The home-selling process typically starts several months before a property is made available for sale. It’s necessary to look at a home through the eyes of a prospective buyer.

Several factors, including market conditions and interest rates, will determine how much you can get for your home. The idea is to get the maximum price and the best terms during the window of time when your home is being marketed. Home selling is part science, part marketing, part negotiation and part art.

Each home is unique, the marketplace is always in flux, interest rates constantly change and new buyers search for homes each day. With such fluidity, it requires a Realtor® to craft marketing plans specifically for individual homes and market conditions. Selling can entail a variety of marketing strategies. Much of a broker’s work will be quiet and unseen — yet important. The quiet telephone calls, the work with contacts, the follow-ups with open-house visitors, conversations with ad respondents, the web postings and other outreach efforts are all part of the process required to sell homes.

A home sale by itself can be complex. There will be people looking at your house, documents to sign and issues to be negotiated. Because a home sale involves an array of both personal and business concerns, it’s important to get it done right. You need to carefully prepare your home, understand the market and see what alternatives are realistically available. Our job is to guide you through what is an what’s an acceptable offer, how to counter, and the best way to negotiate.

It might seem as though once a sale agreement has been signed that the selling process is complete. Not only is it not over yet, but some of the most complex aspects of a real estate transaction now begin.

Pack up and move on!